International Marketing Ethics - 1170 Words

Running Head: INTERNATIONAL MARKETING ETHICS International Marketing Ethics Abstract Businesses face various ethical challenges when conducting business. These ethical challenges are also present when conducting business aboard. Companies must be aware of ethical standards and acceptable behavior. This awareness means that marketers must recognize the viewpoints of three key players: the company, the industry, and society. Since these three groups almost always have different needs and wants, ethical conflicts are likely to arise. These challenges will be in every countries and industry. Introduction Given the complexity of the world in which we live, maintaining ethics in the business world is challenging in many ways.†¦show more content†¦Riordan Manufacturing is in a joint venture with a 60% ownership and most of the employees are citizens of China (RM, n.d). It is important for Riordan to ensure that the joint venture in China is not exploitive of their employees. Riordan is not only marketing a product in China but also marketing the company as well. Respecting the people and their welfare will go along way to positioning Riordan as a positive company to the people and other companies. Bribery Apart from censorship of media, China has also been criticized by the international community for bribery and corruption. The secret nature of business bribery activities combined with weaknesses of the law enforcement system has made it very difficult for Chinas official agencies to eradicate business bribery. To make things worse, there is not always a clear line between business bribery and personal networks. Countries have different descriptions of bribery. For example, according to Chinese law, a public official can be regarded as corrupt if he or she (and even his or her relatives) receives kickbacks from business entities. However, if it is a government department or institution not an individual who receives payment from business entities for granting them contracts, it is difficult to prosecute any individuals (Wenhao, 2006). Riordan must ensure that the company is not jeopardizing the ability to continuing doing business in China by engaging in activity that is illegal. China hasShow MoreRelatedEssay International Marketing Ethics and Csr Case Study2156 Words   |  9 Pagesethical dilemma’s facing not only Mars, but all chocolate companies all over the world. The importance of international marketing ethics across cultures has been noted by a number of authors (Fletcher amp; Crawford, 2011; Armstrong amp; Sweeney, 1994; Singhapakdi, Rawwas, Marta amp; Ismail, 1999). For the leading chocolate company, Mars, effectively managing issues of marketing ethics is detrimental to the brand as it looks to internationalise into the Japanese market. 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