Target Market Segmentation Research Paper-Gap Inc free essay sample

The Gap Inc. is a global specialty retailer that operates stores selling casual apparel and accessories for men, women, and children (Yahoo Market Guide, 2001). Under the Gap, are the Old Navvy and Banana Republic brands (Yahoo Market Guide, 2001). Demographic/Psychographic/Geographic Segmentation Gap The Gaps target age segment is males and females ranging from seventeen to twenty-five years old (Cosmopolitan, 2000, p. 2). The typical family life cycle for a Gap customer comprises of single teenagers and young adults to young married couples (Cosmopolitan, 2000, p. 2). The races Gap targets consist of many minorities such as Hispanics, Asians, and African-Americans in addition to Caucasians (Cosmopolitan, 2001, p. 57). The income segment is middle to upper-class individuals who reside in urban or suburban areas in developed countries such as the U. S. and Japan (PRIZM Cluster, 2001). Common occupations of Gap customers include: high school and college students, entry-level college graduates, and young working, married couples. Gap customers tend to be energetic, work/career oriented, and active people who have significant time to shop (Cosmopolitan, 2001 , p. We will write a custom essay sample on Target Market Segmentation Research Paper-Gap Inc or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 7). In addition, their customers have a sense of style sophistication in their wardrobe, and are confident individuals who feel they are buying the best product available. Banana Republic The target age segment for Banana Republic ranges from ages fifteen to forty-five (GQ, 2000, p. 3). The family life cycle consists of teenagers, single women and men, and career-oriented married couples (GQ, 2000, p. 3). Banana Republic targets the same races as its parent company. The races include both minorities and Caucasians. The income segment includes middle to upper-class individuals who eside near urban or suburban areas in developed countries. Common Occupations for Banana Republic customers include: high school/college students, entry-level college graduates, and men and women working professionals. Banana Republic customers are people who are generally active, work/career oriented people who have little time to shop. In addition, their customers are sophisticated, confident people who seek not only trendy clothing, but also the best product available. Old Navvy The target age segment for Old Navvy ranges from thirteen to thirty-five years of age.